You Are What You Wear

You Are What You Wear is a campaign celebrating individuality produced for Behind the Seams, an organization dedicated to improving the conditions of workers in the international fashion industry and to raise awareness about the environmental impact of the industry.

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Dejah Thoris had raised herself upon one elbow and was watching the battle

Slavery is woven into the fabric of our lives — deep within the supply chains of the products we love. The demand for an ever-replenishing supply of cheap “fast fashion” has been a race to the bottom, in which factories outsource to the lowest bidders, resulting in human rights violations for the workers and unregulated pollution of the environment. The price of clothing has been decreasing for decades, while the human and environmental costs have grown dramatically. Our aim is to raise awareness about the environmental and social impact of the fashion industry and reveal how connected we all are to the hearts and hands behind our clothes. This photography series portrays people from all over the world in their favourite attire. Like most of us, they are all unawarely wearing pieces of garments manufactured in developing countries such as Bangladesh or Sri Lanka. Read more: www.behind-the-seams.org

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Client: Behind the Seams
Services: Design, Art Direction, Photos

Brief

Springing upward, I struck him full in the face as he turned at my warning cry and then as he drew his short-sword I drew mine.

You are what you wear: Fashion is not only about expressing who we are as individuals. Visit behind-the-seams.org to see what simple adjustments you can make to contribute to a better future for both garment workers and the environment. Slavery is woven into the fabric of our lives — deep within the supply chains of the products we love. You are what you wear is a celebration of individuality and fashion.  The catalogue of full-body fashion photographs is our tribute to the remarkable diversity in the way people from around the globe dress and to the individuality of sartorial taste.

Interview: I want my clothes to express comfortability or mood, sometimes non conformity, or at times to show good taste. When I look for clothing I ask myself: ”Is it me when I wear them, and will it be easy to match with my other clothing?”
Next is the fit, it has to absolutely be perfect for my body type. And lastly the price, can I justify buying it, an investment over time. Before buying and after sizing up the fabric, I always check the labels on the clothes to check the fabric composition.

Design

Through my clothing I wish to express the gray area in gender that I believe exists and push it boundaries as to who is intended to wear what item of clothing.

Whenever sometime tells me “Well isn’t that a girl’s dress?” I kindly reply “No, it’s mine because I bought it.” I love to mix textures and patterns because my style derives more from Diana Vreeland school of fashion where “the eye must travel” as apposed to the Coco Chanel school of style where you should “take one accessory off before leaving the house. In clothing I first look for quality, in the stitching and in the fabric. To me that is the MOST important thing about any garment, is that it will last. Secondly, being a gender queer individual I like to look for clothing that can be versatile and can be worn or styled different ways in order to meet my day to day needs as to whether I’m feeling more masculine, feminine, or somewhere in between. I also love shopping for vintage or secondhand designer items that I love to pair with more regular or affordable clothing in order to demonstrate a balance in which nice clothing can be bought but you can’t buy style.

When checking labels I’m not as curious as where the garment was made or what country it came from as to who made it and based on my own intuition the care that went into making a garment. Most of things I currently like to wear other than a few staple pieces from stores such as H&M, Forever 21, or American Apparel, I like to shop in consignment stores or thrift shops, so I’m more focused on the care of the piece I’m buying.

Johna Mancini