Behind the Seams

You Are What You Wear

You Are What You Wear is a campaign celebrating individuality produced for Behind the Seams, an organization dedicated to improving the conditions of workers in the international fashion industry and to raise awareness about the environmental impact of the industry. The catalogue of full-body fashion photographs is our tribute to the remarkable diversity in the way people from around the globe dress and to the individuality of sartorial taste. Everybody wants to look stylish. Everybody wants to express who they are through what they wear. Our clothes can give us the power to present ourselves as sexy, rich, intellectual, feminine, masculine or any other attitude or identity we want. But there are other and more ponderous reasons to why it’s important to think about what we’re wearing.

Client: Behind the Seams
Services: Full Service