Active with Dementia

 
[tw-column width=”one-fourth”] Client The National Board for Social Affairs Creatives Director: Simon de Tusch-Lec Director of Photography: Adam Morris Philp Head of Story: Snorre Krogh [/tw-column] [tw-column width=”three-fourth” position=”last”]

Active with dementia.

Dementia is a serious loss of global cognitive ability in a previously unimpaired person, beyond what might be expected from normal aging. It may be static, the result of a unique global brain injury, or progressive, resulting in long-term decline due to damage or disease in the body. We produced this film ad for The National Board for Social Affairs to raise awareness of the fact that people living with dementia need help to remain active. [/tw-column]